kadi lee

I'm a UX Strategist and Designer. I give products a structure that makes sense, then use storytelling to make it feel like something. Clear to the people using it, alive to the people it's for.

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Based in

Ojai, California

Currently

Consulting

Open to

New Opportunities

⭐️

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Who am I

Before design, I spent 10+ years making broken systems work under pressure — live TV productions for Netflix, MTV, and CBS. Turns out that's the same job I do now: find the structure hiding in the chaos and make it clear.

Projects

(6)

Case studies that walk through my approach and impact.

orange surfboard floating on clear turquoise water with sunlight reflections

UX Strategy & Website Redesign

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Current

Wild QI

Fashion

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4 weeks

RW3 Cultural Wizard

Minimal wooden table lamp with a curved frame and glowing round bulb on a light gray background.

Product Design - End to End

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2 Months

Nimble Brain AI

Website Redesign

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3 months

Pi'iku

These are just a few highlights. Browse our complete portfolio to see more.

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Flow

My process for turning business probelms into ideas into real, working solutions that deliver amazing results.

Process:

4 steps

Duration:

~ 1 month

Discover

Understanding your challenge, your audience, and what success looks like for you.

25%

Design

Ideas take shape. We explore directions, test concepts, and refine until it feels right.

50%

Build

We develop the final product with attention to every detail and technical precision.

75%

Launch

We manage the launch, provide training if needed, and ensure a smooth transition.

100%

More about us

We're a small team in Berlin doing thoughtful design work for brands that want to stand out. No big agency overhead, no unnecessary process, just clear strategic thinking and truly honest execution.

Minimalist facade with red window and striped awning on a white stucco wall under a clear blue sky.

Projects delivered

Clients worldwide

Numbers that show we've been doing this long enough to know what works.

Testimonials

Brands that love working with us

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We've worked with over 200 clients who trust us with their brand. Want to see what we could do for you?

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FAQ

Have some questions?

Do you take on small projects?

We’re flexible. Whether you need a complete identity or just a standout landing page, we’ll tailor our process to fit your scope — without compromising quality.

Can you work with an existing brand?

Yes — we love working with existing brands. Whether you have a full identity system or just a logo and a color palette, we can build upon your foundation and create visuals, campaigns, or digital experiences that stay true to your brand while elevating it in fresh and strategic ways.

What’s your typical project timeline?

It depends on the size and complexity, but most projects take 2–6 weeks. We’ll always set clear milestones before we start — no surprises.

What happens after I reach out?

We’ll reply within a day or two to learn more about your project. If it’s a good fit, we’ll suggest a quick call to discuss scope, timeline, and next steps.

Do you offer free consultations or discovery calls?

Yes, we do! Once we understand a bit about your project, we’ll set up a short call to explore how we can help — no pressure, no strings.

Can I reach out if I’m not sure what I need yet?

Absolutely. Whether you have a clear brief or just a loose idea, we’re happy to explore it with you. No pressure — just a conversation.

Journal

Our take on design and the culture

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Projects delivered

Clients worldwide

Hours invested

Numbers that show we've been doing this long enough to know what works.

Projects delivered

Clients worldwide

Hours invested

Numbers that show we've been doing this long enough to know what works.

Testimonials

Past Cilents Thoughts

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

We've worked with over 200 clients who trust us with their brand. Want to see what we could do for you?

Let's Talk

Projects

Journal

About

Contact

Projects

Journal

About

Contact

kadi lee