Pi'iku

Pi'iku

Turning a nonprofit's mission into a story that convince funders to invest

Role

Designer

Year

Nov 2024 - Jan 2025

Client

Pi'iku Co

Makeup product for marketing campaign

Overview

I partnered with Piʻikū’s founding team to redesign their Invest in Us page — transforming it from a static mission statement into a clear, fundable narrative. My role focused on UX content strategy, information architecture, and storytelling design to help funders understand what Piʻikū does, why it matters, and how their investment fuels growth.

Overview

I partnered with Piʻikū’s founding team to redesign their Invest in Us page — transforming it from a static mission statement into a clear, fundable narrative. My role focused on UX content strategy, information architecture, and storytelling design to help funders understand what Piʻikū does, why it matters, and how their investment fuels growth.

Problem

The website lacked clarity and structure. While Piʻikū’s mission was powerful, the story wasn’t framed in a way that spoke to investors’ goals or logic.

Problem

The website lacked clarity and structure. While Piʻikū’s mission was powerful, the story wasn’t framed in a way that spoke to investors’ goals or logic.

Solution

Building Trust Through Structure and Storytelling

Solution

Building Trust Through Structure and Storytelling

Projects

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Projects

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Projects

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